Innovation as a key driver for business development, has been applied in different operational processes, such as production and sales & marketing. In 2018, we launched the first Automated Aggregate Supply System in Hong Kong. Using the RFID technologies, the new system connects our depots and concrete plants so they can control the dispatching and unloading automatically. As a result, manpower and human errors can be reduced while the efficiency and consistency are maximised. Besides, we have launched the specially designed hopper and control system to reduce the batching time per truck and increase the productivity. Another highlight was the fully automated temperature calculating system. It can replace all manual work by setting an optimized target concrete temperate with one simple step.
For sales & marketing, we began a new initiative that stands out in this ever-evolving market. By embedding a scientific approach to marketing, we can understand the market and customers better through scientific analysis, systematic planning and consistent processes.